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2-1-1 and Cancer Control: Share Your Story: Successes, Lessons Learned and Opportunitities

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One of my colleagues recently returned from a conference very excited about cancer control activities that leveraged 2-1-1 as an intervention channel. United Way 2-1-1 (hereafter, 211) is a telephone information and referral system. 211 reaches millions of low-income and minority Americans every year and connecting them to locally available resources that can meet their basic needs.

I mentioned to her that we have hosted a few discussions (Recommended Reading: Research Collaboration with 2-1-1 to Eliminate Health Disparities; Let's Discuss: Tobacco Control Strategies for the Next Generation: Working for a Tobacco-free Future), a cyber seminar (Tobacco Control Strategies for the Next Generation: Working for a Tobacco-free Future) and a Featured Partner highlight (Erin Robinson, MSW), but given the number of recent presentations on the topic, this might be a good time to invite those of you who are working on projects related to 2-1-1 to talk about your experiences.

So, to get the conversation started:

  • Tell us about your experience partnering with 2-1-1!  What was the scope of your project? What made 2-1-1 a natural partner for your project?
  • What were your lessons learned?
  • Are there insights that you wish you had before you started your project?

We will be reaching out to R2R community members about this topic and invite you to spread the word as well.

I look forward to the continued discussion!



Thanks for posting this

Thanks for posting this Margaret!  I'd just like to make sure folks are aware of the web site.  This web site provides 211 usage counts by ZIP code for a number of states.  It was put together by Matt Kreuter and the Health Communication Research Laboratory at Washington University in St. Louis.  Matt thought it might be useful for cancer control planning activities in two ways:

  • Places with high 211 usage might signal a good opportunity for cancer control planners to partner with 211 agencies.
  • If a traditional cancer control intervention is planned for an area with high 211 usage, an alternative approach might be more effective.  For example, a simple recommendation to get screened for cancer might tend to be ignored by people who are struggling to feed their kids or pay the rent.

I'd be interested in others' thoughts!

-- Dave Stinchcomb