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How can social media enhance community-based prevention programs?

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Cervical Cancer-free Kentucky (CCFKY) has been in the vanguard of cancer control organizations that have leveraged social media to great success. By working across multiple platforms, CCFKY has extended their partnership reach; connected with advocates, patients and clinicians and has realized tremendous growth of and support for their programs. What has been your experience?

Do you have a successful policy or project initiative that was aided by social media strategies?  Waht were your lessons learned? What would do you differently next time?

How can social media best enhance community-based prevention programs?