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Let's Discuss: Tobacco Control Strategies for the Next Generation: Working for a Tobacco-free Future

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When on my snowy drive into work this morning, I heard an interview on the pros and cons of e-cigarettes, I knew it would be a great day to host our cyber-seminar "Tobacco Control Strategies for the Next Generation: Working for a Tobacco-free Future".  We are grateful to Michelle Kegler and Emily McDonald for their excellent presentations and for the many R2R community members who took part in the session.

Let's continue the discussion on line! Do you have any questions for Michelle and Emily? What have been your experiences using 2-1-1 as a channel to disseminate cancer control interventions? Are e-cigarettes a concern in your public health program?

Join the discussion!


I was intrigued by the study

I was intrigued by the study findings shared by Dr. Emily McDonald, showing that young adults may rely on marketing messages and bodily sensations to make decisions about e-cigarette use in the absence of warnings or educational campaigns.

E-cigarette sales are growing in the U.S., but consumers may lack information about their safety. The Health Information National Trends Survey (HINTS) found that nearly 4 in 10 U.S. adults believe that electronic cigarettes are less harmful or much less harmful compared to smoking cigarettes, while about 2 in 10 have never heard of e-cigarettes.

Get the HINTS survey instrument and detailed data on beliefs about electronic cigarettes.

Worth the read. Two articles

Worth the read. Two articles just came out in AJPM that are relevant to this discussion: 

“Smoking Revolution” A Content Analysis of Electronic Cigarette Retail Websites

Rachel A. Grana, Pamela M. Ling

E-cigarette Advertising Expenditures in the U.S., 2011–2012

Annice E. Kim, Kristin Y. Arnold, Olga Makarenko

I just received an email

I just received an email notice that might of of interest to followers of this discussion:

In an effort to foster collaboration and information sharing among our colleagues, investigators at Legacy and the Schroeder Institute for Tobacco Research and Policy Studies have compiled the Research Roundup. This communication is a quarterly digest of articles published on research conducted at Legacy and the Schroeder Institute. Future editions will also include grants awarded and other announcements. We hope you will find this information useful for your work.

 To request to receive our roundup, contact Virginia Lockmuller at

There are two articles hightlighted that follow on the themes of the cyber-seminar that may be of particular note:

Richardson A, Ganz O, Stalgaitis C, Abrams D, Vallone D. Noncombustible tobacco product advertising: how companies are selling the new face of tobacco. Nicotine Tob Res. 2013 Dec 30. [Epub ahead of print].

This study examined all advertisements of noncombustible tobacco products, including e-cigarettes, across several mediums including television, print, and direct mail over a three-month period. Researchers found that roughly $20 million was spent advertising NCPs in the U.S. between June 1 and September 1, 2012.The largest portion of these advertising dollars was spent on direct mail ads -- primarily for smokeless products. E-cigarette ads were the most widely circulated, with the products primarily advertised through print, and television. 

Legacy. Vaporized: E-cigarettes, Advertising and Youth. Washington, DC:Legacy;2014

The new report, published by Legacy, highlights the rise in e-cigarette awareness and use among youth and young adults, as well as the pervasiveness of e-cigarette advertising across a variety of channels, including television and print. The study found that that awareness of e-cigarettes among young people is nearly ubiquitous, ranging from 89% for those ages 13-17 to 94% for young adults ages 18-21. The study also found that overall, e-cigarette advertisers spent $39 million from June through November 2013 and reached millions of youth during this time period.

Thanks for sending Legacy! 

Followers of this discussion

Followers of this discussion might be particularly interested in a webinar that is coming up later this week on Submitting Comments to the FDA Docket, Information for Researchers.  The webinar will be held Friday, June 20th at 1 PM ET

FDA recently published the proposed rule Deeming Tobacco Products To Be Subject to the Federal Food, Drug, and Cosmetic Act, With this publication, tobacco regulatory scientists have had questions about submitting comments to the docket—a process unfamiliar to many researchers. 

This webinar will:
  •     Explain what dockets are and how they are used
  •     Walk you through the process of submitting comments to a docket
  •     Provide suggestions for ensuring that your comments are effective and useful
  •     Provide an opportunity for you to ask questions about the submission process.
There is no need to pre-register - just copy and paste the URL:    You may manually dial in to the audio conference by dialing 1-866-244-8528, then enter the participant pass code 733434 
This should be a valuable training for those unfamiliar with the process of commenting to proposed rules (and hopefully there will be something for even experienced commenters).
See you there and let's keep this disucssion going.

Followers of this discussion

Followers of this discussion may also be tracking many of the news reports around how the use of e-cigarettes and hookahs skyrocketed among middle and high school students between 2013 and 2014, offsetting declines in use of other tobacco products. About 4.6 million middle and high school students currently use tobacco products. Youth use of tobacco in any form--combustible, noncombustible, or electronic--is unsafe.

NCI, CDC and others are updating and promoting Apps, text messages, and other tools, as well as resources from state tobacco control programs, that can help keep teens from using tobacco.  Many of them are linked in this message.

The R2R program team will continue to provide updates about this issue and highlight your important work in this area.

Let us know your stories and  share your resources!