Despite a large number of evidence-based health communication interventions tested in private, public, and community health settings, there is a dearth of research on successful secondary dissemination of these interventions to other audiences.
We’ve had the opportunity to adapt the “1-2-3 Pap” intervention for audiences beyond young women in rural, Appalachian Kentucky. Specifically, this intervention has been adapted for statewide use in Kentucky, West Virginia, and North Carolina. Indeed through this dissemination project, we identified several health communication intervention design considerations that facilitated our successful dissemination to these other audiences:
- developing strategies for reaching other potential audiences,
- identifying intervention message adaptations that might be needed, and
- determining the most appropriate means or channels by which to reach these potential future audiences.
I will be interested in learning your thoughts about what makes for successful secondary dissemination and hope our experience with "1-2-3 Pap" can assist you in your cancer control efforts.
Designing for dissemination: lessons in message design from "1-2-3 pap". - ResearchGate. Available from: http://www.researchgate.net/publication/269189559_Designing_for_dissemination_lessons_in_message_design_from_1-2-3_pap [accessed May 12, 2015].