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RTIPs Meet up with Alexander Prokhorov: Let's Discuss CASA (Clean Air-Safe Air)

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Exposure to second-hand smoke (SHS) is associated with a 20% to 30% increased risk of developing lung cancer. When smokers light up a cigarette, they release at least 250 toxic chemicals into the air, exposing everyone around them to the dangers of smoking.
At the MD Anderson’s Department of Behavioral Science, we are working to prevent smoking and tobacco use in youth and other population groups, including Mexican-Americans. More than 28% of Mexican-Americans are exposed to SHS and smokers subject multigenerational family members to their smoking habits at home.
We were pleased by the results of our intervention study, designed to promote smoke-free indoor air policies in Mexican-American households and delighted that it has been added to the RTIPs repository.
Project Clean Air-Safe Air (CASA) addressed SHS using two fotonovelas (illustrated storybooks) and a comic book designed for children and adults. Fotonovelas — a culturally sensitive informational tool — helped significantly increase awareness of the dangers of smoking to this population group.