Questions and Answers
The location and context of delivery of the video intervention can easily be adapted without losing its effectiveness. Of note, I am submitting an NIH grant proposal at this time that will use a multiphase optimization strategy (MOST) to test which combination of the 5 narrative intervention components (content) are necessary to maintain the program's effectiveness.
The program could be adapted for:
- Underserved and minority young adult women (we are working on that right now with a funded grant to adapt the program for underserved, African-American muslim women)
- Migrant women, Asian-American women, Latina women
The intervention can not be adapted for men and for girls aged 9-17. Different messages would need to be designed to reach these audiences. We are working on designing messages for these audiences.
Administering the intervention in a time-sensitive manner. Ideally, the intervention is best viewed shortly before having a clinic visit (immediately prior, days or a week or two prior to a clinic visit is ideal, maximum time for intervention is within 1-2 months prior to a clinic visit).
For practitioners evaluating this intervention I think it would be helpful to measure not only intent to vaccinate and vaccination behavior, but also whether the intervention prompts discussion with providers or family about HPV vaccination and whether the intervention itself is engaging. (Please contact us for narrative engagement measure which includes questions about whether audiences like the video, found it interesting, relevant, realistic, could identify with what was being said.)
My current research program focuses on designing effective communication strategies for (a) vaccine communication (including understanding vaccination refusal and resistance), (b) climate change communication, and (c ) communication the uncertainties inherent in receiving genetic health information. Common across these 3 content areas is the inherent uncertainties and complexities that accompany health decision-making behaviors. Additionally, i am involved in health message design and designing effective public health interventions related to these areas for bringing about positive health behavior change.