About the Project:
Colorectal cancer (CRC) screening is effective in reducing incidence and mortality rates. Early detection leads to an increase in survival rates and a decrease in healthcare costs. For these reasons, insurance and health care providers should encourage CRC screening.
In an effort to improve health outcomes related to CRC, the Centers for Disease Control (CDC) and Prevention has set a goal to increase screening rates to 80% by 2014. This goal is supported with funding through grants to 25 states, including Michigan. CRC is the second leading cause of cancer-related death in Michigan, yet according to the Behavioral Risk Factor Survey (BRFSS) only 69% of Michigan Men and Women have had an appropriately timed CRC screening.
Over the next year and a half, Angela under the guidance of June, will work with insurance providers, health care providers and/or quality assurance organizations to increase screening rates using client reminders. Client reminders are an evidenced-based intervention recommended by the CDC in their colorectal cancer control program logic model.
Angela will work with the chosen organization(s) in order to increase the CRC screening rate among insured enrollees or clients. The focus of the project will be to mail reminder cards* to insured clients that do not meet 2011 HEDIS measures.
The organization(s) will run Current Procedurial Terminology (CPT) codes for CRC screening tests against client databases to determine those clients that do not meet 2011 HEDIS measures. For HIPAA (Health Information Portability and Accountability Act) purposes, client reminder postcards would be mailed to the identified clients by the organization. Michigan Department of Community Health is providing funding for the mailing of the cards.
Data collection will be based on 2011 HEDIS measures which are. CPT codes for unscreened clients would again be analyzed at 6 and 12 months after the reminder card mailing to determine if screening rates have improved among the target population. The organization(s) will share data.
*Materials suitable for the proposed intervention are available through ACS, Great Lakes Division, Inc. The applicant will partner with ACS on this project.
Michigan Department of Community Health,
Comprehensive Cancer Control Section
Prioritized EBPH Compencies:
Angela will be focusing on developing her Partnership, Collaboration and Community Engagement Skills as well as her Advocacy and Communication Skills.