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March 13, 2012 2:00PM - 3:00PM EDT

Developing, tailoring, and promoting health materials for your community and audience is often not an easy process. Effective and sustainable promotion strategies are needed to assure that all Americans benefit from important cancer information across the continuum. MIYO (Make It Your Own), created in 2008 by the Health Communication Research Lab at the Washington University in St. Louis, is a web-based system that gives community partners the tools to create customized, culturally appropriate health materials targeted to their audience without having to develop them from scratch. 

Currently, MIYO is being used by the CDC–funded Colorectal Cancer Control Programs to enhance the effectiveness of their outreach, education and recruitment activities by providing them access to evidence-based interventions to promote screening.  However, the evidence-based tool has also been used for a variety of health topics including clinical trials accrual, HPV vaccine, and others in the past. 

The National Cancer Institute’s March Research to Reality cyber-seminarwill explore how this tool can be used to help communities and organizations adapt and tailor small media and client reminders for their audience.  Dr. Matthew Kreuter, one of the developers of MIYO, will provide an overview of the tool, how it can be used, and the potential benefits for communities and organizations. Additionally, two practitioners, Gena Hodge and Angela McFall, will join the seminar to share their experiences with MIYO in their colorectal cancer control programs in Iowa and Michigan, respectively, their lessons learned, and thoughts on implications of this resource for other health departments and organizations.

To learn more and register for MIYO: and 

A PDF copy of the slides from this presentation can be requested at the end of the cyber-seminar by emailing or through the Contact Us link located at the bottom of this site.

Learning Objectives

At the end of the cyber-seminar, participants will be able to:

  • Identify a tool, MIYO, that can be used to adapt and develop culturally appropriate small media and client reminders for communities.
  • Describe how this tool has been used in different settings, for a variety of purposes, and how it might help their organization.
  • Understand the purpose of adapting materials based on evidence for their communities.


Professor and Director

Health Communication Research Laboratory

George Warren Brown School of Social Work

Washington University in St. Louis

Project Manager, Iowa Get Screened: Colorectal Cancer Program,

Bureau of Chronic Disease Prevention and Management,

Iowa Department of Public Health

Public Education Coordinator,

Cancer Prevention and Control Section,

Michigan Department of Community Health

Discuss this Cyber Seminar

Technical Requirements

The Cyber-Seminars use Microsoft Live Meeting. Your computer must be able to view Windows Media Player Files (WMV).

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