Elisa Tong, MD, MA is an Associate Professor of Internal Medicine at University of California, Davis. Her research interest is in tobacco control policy and cessation, and her clinical work involves taking care of general medicine patients in the hospital and clinic settings. She has been working on two projects related to health systems change for tobacco cessation, which led to the “Call to Action” collaboration with California Comprehensive Cancer Control Program. She is the Outreach Principal Investigator (PI) for California’s Medicaid Incentives to Prevent Chronic Disease project, which incentivized Medi-Cal members statewide who smoke to call the California Smokers’ Helpline (Helpline). She is also the Project Director for “UC Quits”, the University of California Tobacco Cessation Network across 5 UC health systems, which has implemented systemwide changes including California’s first two-way eReferrals to the Helpline—now with over 4000 eReferrals. Most recently, she is the PI on a grant working with the Los Angeles Department of Health Services to have providers refer patients to the Helpline through their innovative eConsult specialty referral portal.