Social change is Jeffrey’s priority, evident in all his endeavors, from his academic research to his leadership at Rescue. His passion for social change began in high school when he volunteered for an anti-tobacco group. Observing the lack of effective social marketing services, he started Rescue Social Change Group in 2001 at the age of 17. While growing Rescue, Jeff received a Bachelor’s degree in Marketing and a Master’s in Experimental Psychology from the University of California, San Diego. As the founder of a strategy called Social Branding®, Jeffrey focuses on the relationship between identity and behavior to change behavior through culture. This approach has been published in multiple books and is the subject of multiple peer-reviewed articles. At Rescue, he provides clients with ambitious vision and strategic planning to realize their goals. Jeffrey achieves positive behavior change through branding and supplies clients with unique tools, strategies and expert staff to fuel that change in their communities. His unique mixture of practical experience and empirical knowledge from researching cultures and identity allows him to work with clients on the theory and application of behavior change through branding strategies. Over a decade after launching Rescue, Jeff’s passion only continues to strengthen. Jeff has led Rescue to over 120 F/T employees across North America, currently managing active campaigns in over a dozen states and provinces, as well as the federal government to deliver behavior change marketing programs. The Small Business Administrations in Rhode Island and San Diego have named him young entrepreneur of the year, among numerous other awards for his company’s innovative work. Jeffrey believes the empirically measured outcomes of Social Branding® programs and other innovative Rescue strategies will lead to a new era of prevention and behavior change that is focused on culture and its powerful role in each of our lives.