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Sheila T. Murphy PhD

Credentials

Professor, Annenberg School for Communication and Journalism, University of Southern California

Biography

Sheila Murphy is a Full Professor at the Annenberg School for Communication and Journalism, University of Southern CaliforniaThe primary focus of her research has been investigating how message factors (such as framing, channel, affective versus noneffective information), individual level factors (such as ethnicity, gender, self-efficacy, identification, and involvement) and cultural level factors (e.g., social norms and beliefs) impact decision-making. For the past 10 years, her work has primarily focused on health-related decisions and on the role of narrative or storytelling in shaping the public's knowledge, attitudes and practices.